If you want to make sure that your website to look legitimate and reliable, So, you need an SSL certificate.
Especially you need it if you’re selling something online like e-commerce business or allowing users to create accounts with your own company. SSL certificates help protect and safe in your information and the information of your customers.
But what if you don’t know anything about SSL certificates or where to even start for your website?
It can be frightening to dive into something that has so many available options without having a clear understanding of all of your choices and what they mean about SSL certificates.
That’s why We are going to lay out each kind of SSL certificate and what they do for protecting and safe your website pieces of information so that you’ll be able to choose the one that best suits your company’s needs.
Before we dive into the specifics details on SSL Certificates, let me tell you what an SSL certificate is and why you need one.
What is an SSL certificate?
Basically, SSL certificates allow you to encrypt and secure every communication between your website and a visitor’s browser.
Remember: SSL stands for Secure Sockets Layer, which is where the encryption comes from. These are small data files that bind a cryptographic key to a company’s credentials.
They bind together domain names and server names as well as an organization’s information (such as their name) and location.
These certificates are usually installed on web pages that request sensitive information from users, such as payment details (credit card & numbers ), username or a password.
So you’ll want to make sure you add them to your payment pages, login pages, opt-in forms, and more.
Depending on the complexity of your business and the number of transactions you expect to process, there are different levels of encryption and protection required. So, how do you choose the right SSL Certificate for your website security? Here are 6 factors to consider:
1. E-commerce Websites Security
Some vendors usually offer SSL Certificates with different levels of assurance. If you are accepting online payments, you will benefit from adding the strongest level of encryption and assurance to your e-commerce hosting packages. When you consider the customer confidence you’ll ensure by providing the best level of website security, you’ll realize that the additional fee for maximum assurance is insignificant if it boosts sales.
2. Issuance Speed
How fast do you need your SSL Certificate? It’s an important question and may help determine your selection. If you are ready to start accepting payments online instantly, then you may need to select an SSL Certificate that can be issued immediately so you don’t lose out on potential sales. You may decide to install a temporary low assurance SSL Certificate while you go through a more thorough validation process for a stronger SSL Certificate with higher website security levels or a greater warranty.
The speed of issuance is directly related to the level of validation of your business and the guarantee behind the SSL Certificate. Validation ranges from simply checking the domain name against the registrant information in the WHOIS domain database to reviewing your business credentials including your Dun & Bradstreet rating, articles of incorporation, licenses, etc.
3. SSL Certificate Warranty
The guarantee amount included in your SSL Certificate gives your customers an indication of how seriously you take website security. The more highly-assured SSL Certificate includes a higher guarantee – since the validation of your business is more thorough. If any fraudulent activity occurs as a direct result of a customer’s transaction with a website containing an SSL Certificate, the issuing SSL Certificate Authority will reimburse the affected customers up to amounts from $1,000 to $1,000,000. Online visitors can instantly identify the level of Website security based on the warranty.
4. Price and Number of Domains
Do you have to secure one domain or are key pages of your website contained on multiple domains? SSL Certificates can be purchased for individual domains and are also offered in bulk for subdomains, and to secure Virtual Private Networks (VPN). You will need an SSL Certificate for each domain that is part of the online transaction to secure transactions and to protect your customer’s data at every step of the online transaction process.
You also want to make sure you don’t put your website security at risk by forgetting to renew your SSL Certificate. Website security is paramount in a customer’s mind and losing your secure site status can lead to the dramatic loss of customer confidence. Many Web browsers will show an error message when the visitor accesses a page where the SSL certificate has expired. The time and technical requirements to install and update your SSL Certificate are especially worth considering when you factor in multi-year options to buy. If you’re planning on selling online for a while – there may be cost savings in buying multi-year or an ongoing renewal of your SSL Certificate.
5. Website Security Seals
Does the SSL Certificate you wish to buy include a website security seal? Displaying a seal is another visible indicator of trust that will give your visitors confidence in your website security. These seals are often used on landing pages or home pages so that from the very first interaction with your website your customers are assured that you are a credible company. Building trust with your visitors is a key part of the relationship that will convert visitors to loyal and profitable customers. Website security seals can be particularly useful for companies with little brand awareness who are seeking additional means to build online credibility.
6. Best Customer Support
Being able to reach a real-person 24/7 can be a life-saver when you’re experiencing any problems – especially if it is affecting your customer’s perception of your Website security. Check to make sure there are customer support representatives available to you by email, phone, online chat or whatever method of communication will work best for your business. Knowing someone can help identify your problem and resolve it with you in real time can be valuable if ever a problem actually occurs!
An SSL Certificate assures your customers that you take website security seriously. It provides a visible sign that you are exactly who you say you are, that all credit card numbers will be encrypted and cannot be intercepted, and that data transfer is secure. Concern about website security is still the biggest motivator behind abandoned online shopping carts, so installing and prominently displaying a valid SSL Certificate helps lessen that fear, instill more confidence, and help convert sales.
What’s the Best SSL for Your Needs?
As you can see, there are a number of different criteria you will need to consider when choosing your SSL certificate.
If you’re still not sure which level of validation you need, here’s a final point to consider:
If you’re running a prominent business or request customer details on your website, especially credit card information, it’s a good idea to go with an EV Certificate. The added trust factor that comes from the highest assurance SSL and the green bar assurance can be quite valuable. It demonstrates to your customers that your site is legitimate and sends the message that you value your customers’ privacy. While EV certificates are more expensive than the other options, this level of assurance should help you increase sales, improve conversions, and allow you to build a strong relationship with your customers.